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Careers Education, Information and Guidance (CEIAG)

Waverley Primary School – Careers Education, Information and Guidance (CEIAG)


At Waverley Primary school we pride ourselves on being a place which fosters a life-long love of learning by providing a range of opportunities which help our pupils to make progress towards their learning and employment goals.  Careers Education, Information and Guidance (CEIAG) is a major contributing factor towards preparing young people for the opportunities, responsibilities and experiences they will encounter in school, in further education and in working life. It not only supports children to achieve their full potential, but also empowers them to plan and manage their own futures, raises their aspirations and promotes equality, diversity and social mobility.

Two years ago, Waverley Primary was selected as one of 70 schools to be involved in a pilot programme looking at implementing the eight Benchmarks of Good Career Guidance within Primary Schools. Developed by Professor John Holman, these benchmarks have been used as a core framework for both the Careers Strategy “Making the Most of Everyone’s Skills and Talents - 2017” and the Statutory Guidance, “Careers Guidance and Access for Education and Training Providers” which was published in January 2018.  Both of these documents are available to download at the top of this page. 



8 Benchmarks for Good Career Guidance


  1. A stable careers programme
    Every school and college should have an embedded programme of career education and guidance that is known and understood by pupils, parents, teachers and employers.
  2.  Learning from career and labour market information
    Every pupil, and their parents, should have access to good quality information about future study options and labour market opportunities. They will need the support of an informed adviser to make the best use of available information.


  1. Addressing the needs of each pupil
    Pupils have different career guidance needs at different stages. Opportunities for advice and support need to be tailored to the needs of each pupil. A school’s careers programme should embed equality and diversity considerations throughout.



  1. Linking curriculum learning to careers
    All teachers should link curriculum learning with careers. For example, STEM subject teachers should highlight the relevance of STEM subjects for a wide range of career pathways.


  1. Encounters with employers and employees
    Every pupil should have multiple opportunities to learn from employers about work, employment and the skills that are valued in the workplace. This can be through a range of enrichment opportunities including visiting speakers, mentoring and enterprise schemes.



  1. Experience of workplaces
    Every pupil should have first-hand experiences of the workplace through work visits, work shadowing and/or work experience to help their exploration of career opportunities, and expand their networks.


  1. Encounters with Further or Higher Education
    All pupils should understand the full range of learning opportunities that are available to them. This includes both academic and vocational routes and learning in schools, colleges, universities and in the workplace.



  1. Personal Guidance
    Every pupil should have opportunities for guidance interviews with a Careers Adviser, who could be internal (a member of school staff) or external, provided they are trained to an appropriate level. These should be available whenever significant study or career choices are being made. They should be expected for all pupils but should be timed to meet their individual needs.


Waverley Primary is committed to achieving these career benchmarks as part of our careers programme which is underpinned by other key school policies including the PHSE policy, the Curriculum Policy and the SEND policy.


How we Support Early Career Aspiration at Waverley:

We know that even at the young age of three or four, children are already starting to form their first aspirations. By six they are starting to have opinions on what they think they can or can’t do in the future. And by the time they’re 10, young people start to make decisions which could go on to limit their future options.
This is why we have embarked on a pilot programme partnership with North East Local Enterprise Partnership (NELEP) to strengthen careers guidance for pupils and help open their eyes to the range of possibilities their futures hold.
The support from colleagues from NELEP will help us to make sure that all Waverley children have the best possible guidance to help them understand the exciting opportunities that are open to them as they grow up.
It’s not about children choosing their future jobs at this very young age. It’s about helping our children and young people to have ambitions and aspirations for themselves, helping them to learn about the variety of jobs open to them and the fantastic range of opportunities we have in the region, and to gain a broad understanding of the routes to get into work, including the essential skills and attitudes required to be successful in the workplace.